.hero {
            position: relative; min-height: 70vh;
            display: flex; align-items: center;
            overflow: hidden;
        }
        .hero-bg {
            position: absolute; inset: 0;
            background-image: url('../images/crew/crew-2.jpeg');
            background-size: cover; background-position: center 45%;
            filter: brightness(0.22) saturate(0.5);
            transform: scale(1.04);
            transition: transform 8s ease-out;
        }
        .hero-bg.reveal { transform: scale(1); }

        /* signature: diagonal pipe silhouette overlay */
        .hero-pipes {
            position: absolute; inset: 0; pointer-events: none; overflow: hidden;
        }
        .hero-pipes svg {
            position: absolute; bottom: 0; right: 0;
            width: 65vw; opacity: 0.06;
        }

        .hero-rust-bar {
            position: absolute; top: 0; left: 0;
            width: 4px; height: 100%;
            background: linear-gradient(to bottom, var(--rust), var(--rust-dk));
        }
        .hero-rust-bar::after {
            content: '';
            position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
            width: 12px; height: 12px; border-radius: 50%;
            background: var(--rust);
            box-shadow: 0 0 20px 6px var(--rust-glow);
        }

        .hero-content {
            position: relative; z-index: 2;
            padding: 5rem 1.25rem 3rem;
            max-width: 900px;
        }
        @media (min-width: 640px) {
            .hero-content { padding: 6rem 6vw 4rem; }
        }
        @media (min-width: 1024px) {
            .hero-content { padding: 8rem 6vw 6rem; }
        }

        .hero-eyebrow-btn {
            padding: 6px 14px;
            border-radius: 999px;
            border: 1px solid #870101;
            background: #870101;
            color: #374151;
            font-size: 14px;
            font-weight: 500;
            cursor: pointer;
            transition: all 0.2s ease;
            }
        .hero-eyebrow {
            display: inline-flex; align-items: center; gap: 10px;
            font-family: var(--f-cond);
            font-size: 11px; font-weight: 700;
            letter-spacing: 0.28em; text-transform: uppercase;
            color: #ffffff; margin-bottom: 1.5rem;
        }
        .hero-eyebrow::before {
            content: ''; display: block; width: 28px; height: 2px; background: var(--rust);
        }
        .hero h1 {
            font-family: var(--f-display);
            font-size: clamp(2rem, 5vw, 3.5rem);
            font-weight: 700; line-height: 0.93;
            letter-spacing: 0.01em;
            color: #ffffff; margin-bottom: 2rem;
            text-transform: uppercase;
        }
        .hero h1 .accent { color: var(--rust); }
        .hero h1 .thin { font-weight: 300; color: rgba(255,255,255,0.55); }
        .hero-sub {
            font-size: 1.05rem; font-weight: 300; line-height: 1.85;
            color: rgba(255,255,255,0.6); max-width: 540px;
            margin-bottom: 2.75rem;
            border-left: 2px solid rgba(196,92,26,0.4);
            padding-left: 1.25rem;
        }
        .hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; align-items: center; }
        .hero-desc {
            font-size: 1rem; font-weight: 300;
            color: rgba(255,255,255,0.6);
            line-height: 1.85; max-width: 480px;
        }